In the 1960s, two brothers from Detroit, Mike and Larry Alexander, took a basic Dodge truck and built this wildly customized vehicle known as The Deora. Famed car designer, Harry Bentley Bradley crafted the design for the brothers. The build became legendary when AMT® models immortalized the creation in a best-selling DIY model kit. The Alexander Brothers debuted the Deora at the 1967 Detroit Autorama where it took the coveted Ridler Award. Dodge, impressed with the custom’s popularity, leased the Deora and used it at auto shows as a promotional vehicle. The Deora’s place in history was cemented in 1968 with the release of Mattel’s® popular Hot Wheels® line that featured a micro-size version of the Deora. Almost 60 years later, the design has been recreated numerous times, and has found its way to the toyboxes of generations of kids and car lovers alike. It is among America’s most famous “show cars.”

NHVR No. 36 HAER No. MI-441